STR with Leslie

Build an STR that's actually worth owning.

Whether you're trying to find the right property or make the one you already own perform better, I'll help you focus on what actually matters — the property, the numbers, the guest experience and the marketing.

I'm thinking about buying an STR I already own an STR

Community pool overlooking the white sand and Gulf water in Panama City Beach, Florida

There are a thousand places that will teach you how to "start an Airbnb."

That's not what this is. Getting a listing live isn't the hard part.

Did you buy the right property in the first place?
Are the numbers you're relying on actually realistic?
And if Airbnb stopped sending you bookings tomorrow, how else would guests find you?

That's the business I want to help you build. Not just an Airbnb listing. An STR that's worth owning.

Start where you are

Are you buying one — or do you already own one?

Front entry of a two-story short-term rental townhome at sunset

Help me buy better.

Not every $600,000 condo makes the same STR. We look at the rules, the location, guest demand, the competitive set, the numbers and the setup costs before you get more financially attached to a property.

Help me buy better

Bright open living room of the short-term rental with seating, rug and adjoining kitchen

Help me improve my STR.

Maybe bookings aren't where you expected, or you're staring at a list of upgrades wondering which ones matter. This side is about marketing better, spending smarter and building demand you own.

Help me improve my STR

Start here if you're buying

Find the STR that's actually worth buying.

Know Before You Offer takes one real property and pressure-tests it with you:

Rules & restrictions
Location & guest demand
Property premium
Numbers & assumptions
Guest-ready costs
People & answers
What still needs resolution

Know Before You Offer

$37 one-time

Masterclass + Property Evaluation Workbook

Get Know Before You Offer

No investment grades. No fake certainty. No formula telling you whether to buy.

Want my eyes on it too?

Bring me the property.

Found one you're seriously considering? I'll review the listing, numbers, assumptions and information you've collected before we meet, then spend 60 minutes pressure-testing the property with you.

What's genuinely strong
What you're still assuming
What I'd want answered before more money moves

$497 founding

Bring me the property

Already own an STR?

Getting the property listed was step one.

Now the property has to actually perform — better positioning, a better guest experience, smarter spending and demand that shows up whether or not one platform sends it.

Airbnb can be a channel. It doesn't have to be your whole business.

Kitchen and dining space of the short-term rental

Covered patio with grill and outdoor dining

A big part of STR with Leslie

Your property needs a marketing strategy — not another "book our Airbnb!" post.

Most STR owners have plenty of photos. What they don't have is a repeatable system for turning those photos into demand.

Your marketing should sell:

the destination
the experience
why your property is different
why a past guest should come back

And it should help you build something Airbnb can't take away: an audience and marketing channels you control.

Coming soon — Owner's Club

What if you didn't have to figure out what to post, what to improve and what to try next every single month?

Market your STR better. Improve it smarter. Rely less on Airbnb alone.

Market it

Ready-to-customize social content, captions, Stories, Reels, Facebook content, guest email marketing and practical campaigns owners can actually use.

Improve it

Practical tools and decision resources that help you decide what deserves your time and money next.

Get help

Property Lab and Ask Leslie — for real properties, real listings, real problems and real decisions.

Plus The Vault — the growing library of every useful template, tool, checklist and campaign we create.

$37/month founding

Founding members keep the $37 rate while continuously active. Planned regular price: $47/month.

See what's inside

Want private access too?

Owner's Club VIP includes everything above plus priority access and one private 30-minute STR strategy session with Leslie each month. $197/month founding · 10 founding spots.

Join VIP list

Don't want a membership?

If this were my STR, what would I fix first?

A private review of your listing, photos, positioning, guest experience, amenities and marketing — turned into a prioritized plan rather than an overwhelming punch list. The point is to tell you what actually deserves attention and money next.